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How is this different from franchising?

Great question! Franchises are good solutions for some people and businesses, but we’ve taken the concept of franchising one step further. By expanding the scope of platform deliverables we can deliver more value than a traditional model, and with aligned incentives we’ve created a win-win situation where everyone benefits.

Traditional Franchise

• Branding

• Systems

• National Marketing

• Operational Software

Canopy Platform

• Branding

• Systems

• National and Local Marketing

• Operational Software

• Dedicated Sales & Marketing Team

• Dedicated Customer and Field Support Team

• Employee Recruiting and Onboarding

• Accounts Receivable Management

• Expense Management

• Payroll and HR Management

• Accounting Services

• Market Performance Analytics

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Frequently Asked Questions

So how does this work?
We set up a new LLC in your market. You become the majority owner, we become the minority owner. For an existing business, you contribute all assets, customers, and employees required to run the business. You run the business, we support the business. We’ll take a partnership approach to big decisions. We create a healthy, thriving business that creates opportunities for employees, and serves customers well.
Is this a franchise?
It is very much like a franchise, except simpler and less complicated. Technically it falls under franchise law as a “fractional franchise”, qualified by you being in the industry for one year or more.
What if I don’t have a business?
We are happy to discuss. At this time our focus is on partnering with existing businesses and helping them grow faster, make better margins, reduce headaches, solve problems they are experiencing, and create more opportunities for their teams. Starting a new market from scratch will require a capital contribution and a touch more complexity up front. But at the end of the day, we are looking for great partners whether you have an existing business or not.
What type of business do I need to have?
Companies that are a great fit include: residential maintenance, residential installation, lawn care, irrigation, pest control, commercial maintenance, etc. You don’t need to have a residential maintenance or lawn care component of your business, but it is preferred. We can build that. But having existing operations accelerates the curve of our growth.
What size does my business need to be to qualify?
We are willing to discuss opportunities where there isn’t a business at all, or there is a business in one of the above segments that doesn’t have residential maintenance yet. Ideally there is a base of business of around $500K revenue.
Is there additional marketing spend?
Your marketing spend is built into our partnership structure, so there will be no additional spend unless you choose- or your growth goal exceeds our parameters. Our objective is to achieve 15% net growth year over year. If you want to grow faster than that, great- but you’ll need to increase your budget for direct marketing spend to make that happen.
What are the start up costs?
When an existing residential maintenance or lawn care business is present, start up costs are minimal. Through our programs the additional capital required is very small, and we’re happy to walk you through that. If we are talking about building a market from scratch, an investment will be required.
Who is responsible for the day-to-day operations?
We will rely on you, our partner, for the daily oversight of the business. Our job is to give you the plan and tools and make your life as simple as possible, so that you are caring for customers and empowering employees. We handle the rest.
How are marketing decisions made?
We have deep experience in high-growth digital and print marketing, and have a battle-tested approach for how we generate leads. That said, you have specific local knowledge that is valuable to us. Therefore we like to take a partnering approach to the marketing strategy. Our strategy, with your input.
What services do you provide?
Our core focus is on residential maintenance, and layering on lawn care (or turf care as we like to call it), enhancements (smaller projects for maintenance customers), and irrigation maintenance. We sub out or partner on larger projects, irrigation installation, etc. We are also big fans of robotic mowing, which we consider part of our residential maintenance solution. We do not do any commercial, except for an HOA that wants to offer maintenance to all of their homeowners.
What are the exit options?
Selling a small business with its own brand can be tough. Valuations are low and buyer pools are small. As part of Canopy, the business will be worth more, which is why we participate in ownership. We want to drive value together. We would serve as your first opportunity to sell, or you would have the right to sell to someone else. Being part of the Canopy brand and system will increase the value of the business as well as the number of buyers interested.
Can some or all of the employees participate in ownership and / or profit sharing?
We believe strongly in creating opportunities for the teams. Creating a career path, and the ability to participate in profits and ownership are great ways to build and keep an excellent team. We have programs for both of these to happen, and highly value this desire in our partners as well.
What are the other benefits of partnering with Canopy?
We have invested considerable time and money in addressing all the needs of your company, including: leasing programs for all vehicles and equipment to keep capital needs and cost low; insurance programs to cover all needs, and by all being part of one company we get better rates; purchasing power on supplies and materials to keep costs low; employee benefits such as health, dental, vision, life, disability, etc. as a group again to get better rates.

“Knowledgeable, professional, and excellent service. Everything you could hope for in a lawn care service and more. Thank you guys for everything that you do!”

Jonathan H., Cary, North Carolina